The Business Golf Network was created  almost 4 years ago by co-founders Richard Lock and Wayne Moussalli, and was based on the principle that more business is done on the golf course than anywhere else, and that business is done by people that you know like and trust.

That principle is as true today as it ever was, and you only have to ask one of the BGN members what they think, and you will quickly see that this really is networking with a difference.

Throughout the UK, and indeed worldwide every day thousands of business men and women meet typically over breakfast, to network and with the good intention of doing business. Regrettably many of these people despite their best intentions do not get the results they were looking for, or desire.

So why is this? The reason is very simple in that whilst the various networking organisations provide the framework for people to meet, it is only that, a framework. The people who are successful at Networking use the framework not only to meet people, but then follow up with subsequent meetings outside of the meeting room by participating in quality 121′s.

Where people go wrong with networking, and where they do not achieve their objectives is that they mistakenly think that by just turning up for a network meeting they are going to do business. Wrong! As someone once said it is not Netbreakfast but NetWORK!

The real work does not take place in the meeting but it is the time spent with each other outside of the meeting where the relationship building and real work takes place. For the majority of people who attend meetings they never see their fellow members from one meeting to the next, and then wonder why no business is generated.

People often use the phrase “it’s not what you know, but who you know”. Our philosophy is slightly different to that, and believe that “it’s not what you know, or even who you know, it’s how well you know them that counts”

The best network groups encourage one to ones outside of the meetings, and the best networkers do this all of the time. Why, because it works! Networking is like gardening. You cannot expect to plant a few seeds in the earth and see results straight away. To create a beautiful garden, you have to continually nurture and water it and all of that takes time. Networking is exactly the same.

So that leads nicely onto why the Business Golf Network was such a success in the past and why it is becoming the next big thing for the future.

So why is this?

There are a number of critical factors that make the Business Golf Network different from every other networking group, and that make it such a powerful business tool.

  1. First and foremost, every member has something in common, which is their love of GOLF! As with any relationship, if you have something in common that gets the relationship off to a flying start and is the basis on which to build.
  2. Second networking only works if people attend on a regular basis. Even the best network groups have problems with non-attendance. Non-attendance is generally a result of people not enjoying or getting value from the meetings. The fact that golfers are able to play golf is a fantastic incentive and motivator to attend the meetings. The business benefits of that are that people will  do almost anything to avoid missing a Business Golf Networking meeting which results in continuity of attendance.
  3. Thirdly,  the biggest mistake most people make is that they believe they will achieve their objectives by just attending the breakfast meeting that is not the case. They need to spend quality time with their fellow members on a regular basis. Well even the the quickest 9 holes of golf these days take at least 2 hours, so what better way to have quality time getting to know and talking to each other in between shots than enjoying yourself on the golf course.
  4. In the current economic climate people are spending more time at work and less time with family and on leisure activities. To be able to play golf, for a legitimate, justifiable and hugely beneficial business reason has to be the dream tickets and life does not get much better!